The Bed Shop
Supplying beds and mattresses via 100+ stores
Manufacturing
Retail
Founded in 1994, Dynamic Bedding manufactures an extensive proprietary line of bed bases, mattresses and bedding accessories, exclusively distributed though a network of over 100 stores, trading under the well-known Bed Shop name.

A strong customer-centric business model, paired with production innovation, have allowed the company to bring competitively priced products to the local retail bedding industry, without compromising on international standards in quality and comfort.

Dynamic Bedding’s commitment to excellence is reflected not only in the quality of its products, but also in its dedication to customer satisfaction and ongoing research into sleep technology. The company employs advanced manufacturing processes and sources high-quality materials to ensure that every mattress and bed base meets rigorous performance criteria. Its extensive network ensures that customers across various regions have easy access to its products, and receive expert advice and after-sales support from knowledgeable staff. Dynamic Bedding also regularly updates its product lines to incorporate the latest trends and technological advancements in the bedding sector, maintaining its competitive edge.

Backed by a seasoned management team, and bolstered by recent improvements to its manufacturing capabilities as well as an expanded retail presence, The Bed Shop is poised to meet a growing demand for its offering. With a forward-thinking approach and a strong commitment to sustainability and continuous improvement, the company is well-equipped to adapt to changing market conditions and consumer preferences, ensuring that it remains a trusted leader in the South African bedding industry for years to come.

Vuna Partners shareholding
60%
Management shareholding
40%
Co-investor shareholding1
History
1994
The Bed Shop Founded
The company manufactures, distributes, and retails its own range of mattresses, bed bases, and accessories.
2020
Jas Naidu joins company as CEO
Naidu took the reins with a focus on fixing the company's broken commercial model.
2023
Vuna Partners acquire 60% stake in The Bed Shop
Vuna holds three of six board seats and will be instrumental in shaping the company's next growth chapter.
400 +
Employees
100 +
Jobs created since acquisition
136
Retail stores
"You need a partner who brings strategy, listens to management, and doesn’t flinch when things get choppy. Vuna’s been that partner."
Jasothan Naidu
News and insights from
The Bed Shop
Interview
Bedding down a legacy
Inside Jas Naidu’s dynamic growth journey
Read
Press release
Vuna Partners acquire majority stake in The Bed Shop
Investor acquires 60% equity in largest local bed retailer
Read
News and insights from
The Bed Shop
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