His entrepreneurial journey began in 1989 when he co-founded Fruit Spot with his brothers. Under their leadership, Fruit Spot became one of South Africa’s premier B2B fresh produce wholesalers and distributors. In 2020, the business was successfully sold to retail giant Massmart, marking a significant milestone in his entrepreneurial journey.
As a seasoned entrepreneur, Lino has been instrumental in scaling Ferreira Fresh from a modest 30-square-meter kitchen to a state-of-the-art 10,000-square-meter facility in under a decade. His leadership continues to drive operational excellence and the company’s reputation as a trusted partner in South Africa’s fresh produce distribution sector.